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Google Ads for Beginners: A Step-by-Step Guide

perkisdigital / April 10, 2025

Introduction So you’ve heard of Google Ads and want to finally see what the hype is all about? Good call. Google Ads for beginners is one of the best ways to get noticed online fast. But if you’ve never touched it before, it can look like a confusing mess of keywords, bidding, and budgets. But we are going to make it easy for you. Google Ads is all about helping your business get quick visibility, whether someone types a query or speaks it aloud. If you’re new to online advertising, our Google Ads beginners guide is the perfect place to start simple, practical, and results-driven! Starting that first campaign doesn’t have to feel like a leap into the unknown. With a bit of guidance, your business can see real progress. You may think more website clicks, phone calls lighting up, or customers stopping by! Understanding Google AdWords for Beginners Google Ads formerly Google AdWords, is Google’s advertising platform that helps your business appear prominently in search results, on YouTube, Gmail, or across millions of websites. It’s built on targeting keywords, setting budgets, and bidding for visibility. Here, you are supposed to pay only when someone clicks on your ad, which keeps things straightforward once your basics fall into place. It’s a great way to connect with people right when they’re searching for services or products offered by you. So, if you’re just getting started with Google Ads, this Google AdWords for beginners guide will help small businesses and marketers make sense of paid ads and set campaigns up for success! Why Google Ads for Beginners can be a Game-Changer Google Ads for beginners who are just starting out can bring them several advantages: It places your business directly in front of people looking for your offerings. It’s almost like being there when they say, “I need help with this.” In this budget, things stay manageable, with the freedom for you to pause or adjust spending whenever necessary. It delivers quick visibility, even for a website that’s just getting started. It shares a window into what customers are searching for, offering insights that feel like a conversation with them. Whether it’s a neighborhood bakery dreaming of more smiling faces, a designer seeking new projects, or an online store ready to expand and grow, Google Ads for beginners like you can open doors to real connections when managed smartly. How to Launch Google Ads: Step-by-Step Establish a Google Ads Account Visit ads.google.com and click “Start Now.” Sign in with a Gmail account, then add some key business details. It’s like setting up a welcoming sign for new opportunities. Pro Tip: Choose Expert Mode at the start as it offers full control to create the campaign. Define Your Campaign Objective Think about what success looks like: more website visitors, phone inquiries, in-store guests, or app downloads. This goal guides how the ad reaches people, so it’s worth a moment to check on what matters most. Select an Appropriate Campaign Type Google Ads offers a variety of ad formats to explore: Search Ads: Text-based ads on Google Search Display Ads: Visual banners across websites Video Ads: Engaging clips on YouTube Shopping Ads: Product showcases for e-commerce App Campaigns: Promotion for app installations For beginners, Search or Display campaigns can be a good starting point as it is easy to oversee and quick to show impact. Identify Effective Keywords Keywords are the core of all the effort that you put in. Tools like Google Keyword Planner are recommended when it comes to Google ads for beginners to discover what resonates with your customers. Aim for a keyword mix like: High-intent phrases like “purchase handmade candles online” Local terms like “florist near me” Long-tail keywords like “trusted family dentist in Chennai” Try not to include broad terms because they might stretch the budget too thin. Establish a Practical Budget Don’t waste your budget guessing. This Google Ads beginners guide shows you don’t need a hefty investment to get started. The amount of even ₹300 to ₹500 daily can be a solid starting point for Google ads for beginners out there. Keep a close watch on spending and adjust as patterns emerge. Pro Tip: Begin modestly, then build on what proves effective. Develop Compelling Ad Copy With limited space, every word carries weight. Create content that: Use numbers, offer, and urgency: “10% off this month” Solve a problem: “Book a repair in minutes” Encourages action: “Contact Us Today” or “Shop Now.” Test different versions to see what clicks and ensure that ad text matches your landing page. Design a High-Performing Landing Page An ad’s strength rests on its landing page. Make sure it: Loads quickly, especially on mobile, to keep visitors engaged. Offers one clear next step: call, buy, or reserve. Feels genuine with testimonials and a recognizable brand voice. A welcoming, reliable page turns curiosity into commitment. Target the Ideal Audience Google Ads provides precision in reaching people: By location: specific towns or wider regions. Device: mobile or desktop preferences. Interests or habits: tied to what they enjoy. Languages and even preferred times of the day. Knowing who the perfect customer is makes this step feel personal and purposeful. Monitor Campaign Performance Once live, staying connected matters. Track: CTR (Click-through rate): how many are responding? CPC (Cost per click): what’s each visit costing? Conversions: are goals being met? Quality Score: how’s the ad holding up? These insights reveal what’s working and where optimization is needed. Keep Testing & Learning Growth with Google Ads comes from constant experimentation. Try: New keywords to reach fresh ears. Different ad headlines to find the right tone. Bid tweaks to make the most of your money. Pausing ads that aren’t sparking engagement. The more you test, the better you get. Common Missteps to Avoid as a Beginner Spare some frustration and funds by sidestepping these: Skipping negative keywords = paying for irrelevant clicks. Sending visitors to a page that seems weak and unclear. Using broad match keywords can

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Advertising on Google Search: A Complete Guide for Beginners

perkisdigital / March 24, 2025

Picture this: You’ve got this amazing work going which is a little bakery with cupcakes so good they’d make your grandma jealous, a plumbing gig that’s saved more flooded basements than you can count, or maybe an online shop selling funky earrings nobody else has. You’re proud of it, right? But the kicker here is that nobody knows you exist. You’re like that hidden gem of a diner with killer pancakes, but it’s tucked down some back road with no sign. That’s where advertising on Google Search swoops in like a superhero, cape flapping, ready to shove your business into the spotlight! Here at Perkis Digital, we’ve watched businesses and individuals just like you go from “Who?” to “Wow!” with Google Search Ads. Forget those social media ads popping up while someone’s half-asleep, drooling over dog memes. Google’s different. It’s for the people who are hunting like fingers flying across the keyboard, searching for “emergency plumber near me” or “best eggless birthday cakes”. They are people who are ready to buy, not just browse. And with advertising on Google Search? You’re the first thing they see. Instant visibility! So, if you’ve ever sat there scratching your head, muttering, “How the heck do I advertise my business on Google without screwing it up?” or “How do I promote my business on Google which is worth my money?”, stick with us as we are going to spill the beans on why this matters, how it works, and how you can make it your golden ticket. Grab a snack (maybe a cupcake if you’re vibing with that bakery dream), and let’s dive in. How Google Search Ads Work Alright, let’s peel back the curtain on advertising on Google Search. You know those ads at the top of Google’s search page? The ones with that sneaky little “Ad” tag? That’s what we’re talking about. They show up when someone types in something like “where to get a custom cake” or “affordable car repair near me.” But how do they land there? It’s not some tech wizard waving a wand but it’s you, a few smart choices, and Google playing matchmaker. Here’s the deal: You pick phrases or keywords that your target customers are typing. Say you’ve got a flower shop and you might go for “fresh roses delivered today.” Then you put some amount into the ring which is your bid, telling Google, “Hey, I’ll pay this much if someone clicks.” When a searcher hits enter, Google does its thing, juggling your bid, how spot-on & relevant your ad is, and whether your website’s worthwhile. Win that mini-battle and boom, your ad’s sitting pretty at the top of search results! What’s it made of? Here’s the rundown: Keywords: The magic words people search like “dog groomer near me.” This is your bread and butter. Ad Copy: Your 15-second elevator pitch. Make it compelling and impossible to ignore. Landing Page: Where people end up after clicking. Better be good, or they’re outta there. Bidding: How much you’re willing to spend per click. Your call. Quality Score: Google’s report card. Ace it and you’ll pay less for better spots on the search engine result page. It’s like cooking your favorite dish to get the mix right and please your target audience. Step-by-Step: How to Advertise My Business on Google Ready to jump into advertising on Google Search? You don’t need a tech degree to pull this off, just a little grit and some trial-and-error guts. Here’s how to get started with it: Set Up a Google Ads Account Head to ads.google.com and sign up. Got a Gmail? You’re golden. It’s free, and Google practically holds your hand throughout for advertising on Google Search. Think of it like unlocking a treasure chest except it’s full of customers, not gold coins. Figure Out What You Want What’s your big goal here? More people visiting your website? An inbox full of leads? Cash register ringing nonstop? Nail that down, because Google’s gonna optimize everything to match your needs. If you’re our cupcake hero, maybe you’re chasing more online orders. Clarity is your superpower. Pick the Right Keywords This is where you channel your inner detective. What are your customers typing when they’re looking for you? Google’s Keyword Planner comes free with your account and provides you with ideas and stats. For that bakery, “best cupcakes near me” or “affordable custom cakes” might be your winners. Don’t go lazy with vague stuff like “cakes” as you’ll surely get clicks, but from people who don’t care. Write Compelling Ad Copy Your ad’s your chance to shine, so don’t mess it up. Keep it punchy and real. Try this: Headline: “Custom Cupcakes Delivered at your doorstep. Order Now!” Description: “Mouthwatering treats for any party. Same-day delivery, no stress!” Sounds like something you’d click, right? That’s the goal, hook them fast. Set Your Spend Limits & Bidding Plan Google Ads isn’t here to rob you blind. So you decide the budget. Maybe $10 a day to start, maybe $50 if you have the budget. Then pick your requirement: CPC: Pay per click. Safe and simple. CPA: Pay when someone buys or signs up. That’s where conversions happen. ROAS: Squeeze every dollar for maximum return. Dip your toes in, see what works for you, and then work on it. Make Your Landing Page a Star Clicks are cool, but sales are better. Your landing page has to deliver the products & services you provide. If your ad’s saying “fast cake delivery,” don’t bring your audience to a boring homepage. Give them a page with drool-worthy pics, a big “Order Here” button, and no lag. Happy visitors stick around and crappy ones bounce (go back). Best Practices to Promote My Business on Google Wanna level up advertising on Google Search? Here’s what we’ve learned at Perkis Digital and trust us, it works! Target Like a Pro: Google lets you pick who sees your ads, by city, phone vs. laptop, and even behavior. Selling snowboards? Hit the mountain towns. Got a coffee shop? Zoom in

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Google Ads Vs Meta Ads: Which One Offers Better Roi?

perkisdigital / March 20, 2025

If you run a business and think of online advertising then trying to figure out where to invest your ad budget is quite a task. You must have faced this Google Ads vs Meta Ads dilemma which one can truly deliver you a better ROI because both platforms dominate the digital advertising space. Google Ads can help you to reach massive and high-intent customers whereas Meta Ads (Facebook & Instagram) can provide you with detailed audience targeting with more engagement. So, which one is suitable for you and can deliver better results to your business? The answer is not simple but it depends on your business goals, target audience, and ad strategy. In this detailed breakdown, we’ll compare Google Ads and Meta Ads in terms of reach, targeting, cost, and ROI so you can go with whichever option is suitable for your brand. Understanding Google Ads and Meta Ads Before we do the comparison, we will first separately elaborate on what each platform offers. Google Ads: The King of Search Intent Google Ads is a kind of advertising platform that operates on a pay-per-click (PPC) model which means that you have to pay only when someone clicks on your ad. These ads appear on Google Search, YouTube, Display Network, and other Google’s partner sites. Many businesses nowadays are using Google Ads to capture high-intent customers that are actively searching for your products or services. Example: Imagine you own a bakery and someone searches for “best chocolate cake near me.” Now if you’re running Google Ads then your bakery’s ad could appear right at the top of search results. This can lead to instant customer visits. Key Features of Google Ads: Keyword-based targeting Search, Display, Shopping, and Video Ads High-intent audience Performance-based bidding strategies Ideal for lead generation and direct conversions Meta Ads: The Power of Social Engagement In Meta Ads (which include Facebook and Instagram Ads) you can focus more on your audience’s behavior, interests, and demographics rather than direct search intent just like in Google Ads. You can easily integrate these ads into a user’s feed, stories, and even reels and make them highly engaging. Example: If someone follows multiple fitness pages on Facebook or Instagram then Meta may show them an ad for gym apparel, even if that user was not actively searching for that apparel. Key Features of Meta Ads: Interest and behavior-based targeting Various ad formats: images, videos, carousels, etc. Strong retargeting capabilities Perfect for brand awareness and engagement Lower CPC (Cost Per Click) as compared to Google Ads So both platforms work differently but each has its own advantages. Now, let’s compare them side by side. Google Ads vs Meta Ads: ROI Breakdown Now that we understand how these platforms work, let’s start analyzing them based on various factors that affect ROI. 1. Cost & Bidding Model A major factor when picking between Google Ads vs Meta Ads is how much they will require you to spend. ✅ Google Ads: It uses CPC (Cost Per Click) and CPM (Cost Per Thousand Impressions). In this system, highly competitive keywords (like insurance and legal services) can have a high cost, at times reaching $50 for a single click. ✅ Meta Ads: Ads here are often less costly when they are put next to Google’s (typically $0.50–$5 per click). A campaign that is well-optimized can achieve clicks for around $0.50-$2. They function well for objectives based on interaction. Verdict: If you run ads for your high-ticket business (for example, real estate or B2B services), Google Ads may give a better return. If your aim involves brand awareness & engagement, Meta Ads offer a more cost-effective alternative. 2. Audience Targeting ✅ Google Ads: This Ad system provides focused, keyword-driven methods that connect with your target demographic according to what they are searching. This relates to people who are actively searching some certain products or services. It lets you reach across the whole Google system, such as YouTube and Gmail. ✅ Meta Ads: It makes use of Fb and Instagram user’s data. This allows targeting audiences based on their interests and actions. It gives the option to re-engage your website users, in addition to social media users, through specific audiences, thus growing the possibility of sales. Verdict: When the aim involves getting the attention of users prepared to make a purchase, Google Ads gives a greater result. If one wants to raise awareness of your brand and develop audience involvement gradually, Meta Ads provides great results! 3. Conversion Rates ✅ Google Ads: Running ads on Google’s platform often leads to more conversions because of high intent but they can also cost a lot sometimes. So if your business offers services, you might find search ads very effective. ✅ Meta Ads: Meta Ads provide traffic that is less expensive and aid in creating awareness of a brand for a long period. A solid creative strategy is needed to involve and change users. An E-commerce business can gain advantages from ads on the platform that retarget. Final Verdict: When immediate conversions and traffic showing high intent are desired, it is better to use Google Ads. But when traffic that is affordable and more user engagement are priorities, the best option may be Meta Ads. 4. Ad Formats & Creativity ✅ Google Ads: These ads are limited to text-based search ads, display banners, shopping, and video/YouTube ads. ✅ Meta Ads: Offers a variety of creative formats, including carousels, stories, interactive Reels, image & video, and messenger ads. Verdict: Meta Ads provide more flexibility if you want visually appealing ads with high engagement. If you’re aiming for traffic via specific ad formats, Google Ads is the option. 5. Retargeting & Customer Journey ✅ Google Ads: It is possible to target a large number of people by means of Google Display Network and YouTube. This is effective if your goal is to prompt possible buyers to recall your brand as they check online content. ✅ Meta Ads: Meta Ads are excellent at retargeting since they allow you to reconnect with past individuals across Facebook, Instagram as well as Messenger. And you can engage your users across multiple touchpoints. Verdict: In the case that a wide scope across

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Google Advertising for Small Business: Tips for Success

perkisdigital / March 7, 2025

Are you a small business owner? If so, you’re in the right place. You may have heard of Google Advertising if you want to grow your brand, attract customers, and improve your company’s revenue. It’s one of the best ways to put your business on the map, in both a literal and figurative sense. But navigating the world of Google Ads can be daunting, especially when you’re juggling a million other things. That’s why we’re here to break it down for you with practical, no-nonsense tips, starting with how to get Google Ads to work for your small business. Whether you’re a local shop or an online startup, this guide is here for you to ensure you can succeed without breaking a sweat (or the bank!). Here at Perkis Digital, we’ve witnessed first-hand how Google Ads can make or break small businesses when done correctly. So, grab your coffee, and let’s talk about how you can leverage Google Advertising for small business’s success. Why Google Advertising Matters for Small Businesses Let’s start with the basics. People go to Google when they need something such as a plumber, a gift shop, or a dog groomer. Actually, more than 90% of online searches are done on Google. That’s a huge audience you can access through Google Ads for growing your local business. Google Advertising is not like traditional advertising (billboards, flyers, etc.) as it allows you to target people already searching for what you provide. Plus, it’s flexible. Whether you’re working with a $50 or a $500 budget, you can tweak your campaigns to your desired budget. We’ll also discuss the cost of Google Advertising for your small business, but for now, we want you to understand that it’s less about how much you spend than how smartly you spend it. Getting Started with Google Advertising! Before you dive in, let’s lay the foundation for success. And here’s how to get started on the right foot. Define Your Goals Clearly What’s your Goal? More store footfall? Online sales? Phone calls? Knowing what you want out of Google Advertising for a small business is step one. For example, a local bakery might want more weekend orders, while an e-commerce store could focus on cart conversions. Clear goals help you pick the right campaign type, such as Search Ads or Local Ad campaigns, and measure what’s working. Know Your Audience Inside Out Who’s your ideal customer? Are they busy moms searching “quick dinner delivery near me” or homeowners typing “affordable landscaping services”? The more you understand their needs, the better you can target them with Google Ads for local businesses. Set a Realistic Budget Google Advertising cost for a small business varies wildly based on your industry, location, and competition. A good starting point? $10-$50 a day. You can adjust it anytime. Keep doing it on a small level initially, test what works better, and then scale up accordingly. Create Winning Google Ads for Local Business Now that you’ve got the basics down, we will talk about building ads that actually get you relevant clicks and customers. Here’s where the magic happens. Nail Your Keywords Keywords are the heart of Google Advertising for small businesses. Pick terms that match your audience’s searches, like “best coffee shop near me” or “cheap plumbing services.” Include long-tail keywords: “affordable Google Ads for small business owners”. They’re less competitive, often cheaper, and attract people who are ready to act. Use Google’s Keyword Planner to find these gems, along with a mix of a few broad terms. Write Ads That Speak to People Your ad copy is your first impression, so make it count. It can be kept simple, punchy, and human. Instead of “We offer plumbing services,” try “Clogged drain? Get fast, affordable fixes today!” Highlight what sets you apart, like free quotes, same-day service, or whatever your superpower is. And don’t forget a strong call-to-action (CTA) like “Call Now” or “Shop Today.” People need that nudge. Use Ad Extensions Like a Pro Ad extensions are little extras that make your Google Ads for a local business stand out. Add your phone number, location, or a link to a specific page (like your booking form). Extensions don’t cost more, but they boost visibility and clicks. For a brick-and-mortar shop, the location extension is a must, as it puts you right on Google Maps. Optimizing Google Advertising Cost for Small Business Google Ads can be as affordable or as pricey as you let it be. Here’s how to stay within your budget while getting the most results & returns. Focus on Quality Over Quantity Google rewards ads with a high-quality score, which is a mix of click-through rate, ad relevancy, and landing page experience. The better your score, the less you pay per click. So, instead of creating tons of generic ads, craft targeted ones that resonate. Leverage Negative Keywords Ever had clicks from people who clearly don’t want what you’re selling? Negative keywords stop that. If you’re a high-end jeweler, add “cheap” or “costume” to your negative list. It saves money and keeps your ads in front of the right crowd. Test and Tweak Regularly Google Advertising for a small business needs constant A/B testing, like trying two ad versions with different headlines or CTAs and checking what works better. Check your data weekly. Are people clicking but not buying? Maybe your landing page needs work. Small tweaks can lead to big wins. Advanced Tips to Skyrocket Your Success Ready to level up? Now, the strategies given below can take Google Ads for your local business to the next level. Go Local with Geo-Targeting And advertising? If you’re a local business, don’t throw away money trying to sell to people three states away. Use geo-targeting to limit targeting to your area, right down to a few miles if you wish to. Combine that with local keywords such as “dentist in [your city]” for laser-targeted precision. Tap Into Remarketing Ever seen ads stalking you after you visit a site? That’s remarketing. It’s a great method of re-engaging people who checked out your business but did not purchase. Launch

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PPC for E-commerce Websites: A Complete Guide

perkisdigital / March 4, 2025

If you operate an e-commerce store, you probably understand that the competition is intense. Every e-commerce business wants more visitors, higher sales, and maximum ROI in the fast-paced world of online shopping. And with thousands of brands vying to be the best, the struggle to stand out is real. But the real question is, how do you reach the right audience with your products? The answer is PPC for e-commerce. The E-commerce PPC advertising service drives immediate traffic to your e-commerce business, enhances sales, and enables brand visibility. It comes among the best ways to generate instant-quality traffic to your e-commerce website. But how can you get maximum ROI through e-commerce PPC services? There is immense work behind the scenes that goes into launching successful PPC campaigns, including the right strategy, robust optimization, and a well-developed understanding of consumer behavior. Hence, here we are with the guide that will break it all down for you. What is PPC for E-commerce? PPC advertising (Pay-Per-Click) is a model where your business pays each time someone clicks on their ad. It enables you to bid on specific keywords that people search when they look for the products you sell, displays ads for your e-commerce company across search engines, social media, and other platforms, and gets your products in front of the right audience at the right time, resulting in quicker sales. PPC provides immediate results (unlike SEO, which takes time to rank your pages and bring in organic traffic), driving targeted traffic into your online store and, therefore, an important approach for brand awareness, precise audience targeting, and eventually scaling up your brand. Why Your E-commerce Website Needs PPC Advertising PPC is not only about ads; it is about the placement of ads in the right places to maximize conversions. If you still question investing in PPC, here are the advantages: Immediate Visibility & Revenue: SEO is a long-term investment, but with PPC, you are climbing to the top of Google search results within minutes. What this means is that not only do you get instant visibility but also the chance to convert high-intent buyers. Highly targeted audience: PPC campaigns can be well-optimized on several parameters like location, demographics, type of device, and even user behavior. As a result, you can reach the audiences or the shoppers that are either looking for your products or have already expressed interest in your products. Scalability: You can spend more on ads and broaden your reach as your business and budget grow. With PPC, you can experiment with different campaigns and scale the ones that work. Making Decisions Based on Data: On platforms like Google Ads and Facebook Ads, you can gain insights about customer behavior and make changes to your campaigns on the fly to ensure that your content is tangibly converting. Higher Conversion Rate: PPC enables you to display your products to shoppers as they’re searching to buy what you offer. No waiting, no guessing, just instant visibility for high-intent shoppers. A tightly crafted ad with a clear CTA, as well as a seamless transition page, can definitely convert clicks into sales quickly! Higher ROI: PPC is a real game changer when compared with traditional ads because, with PPC, you only pay when it generates results. Tools like smart targeting, A/B testing, and retargeting make sure your budget gets spent where it counts. Spend smarter, sell more! Types of PPC Ads for E-commerce Websites An e-commerce PPC agency will leverage a mix of different ad formats and strategies to achieve your goals. The best kinds are: 1. Google Search Ads These are text-based ads that show up on the top of Google’s search results when users type in specific queries or searches for a product you sell. For instance, a search ad for “best running shoes for men” can bring your product to the top if you sell running shoes, and people might see your Ad featuring your e-commerce store. 2. Google Shopping Ads These ads include your store name, plus product images, prices, and descriptions, all appearing on the Google search results page itself. These types of ads typically provide high conversions as they give the user the necessary information to make a purchase decision right away. 3. Display Ads They are visual banner ads that can be shown in the Google Display Network (GDN) on millions of websites and apps. They aid in brand awareness and retargeting/re-engaging users who have visited your site in the past. 4. Remarketing Ads Ever visited a website and then seen ads for their products everywhere? That’s remarketing. It targets people who have previously interacted with your site but didn’t make a purchase. Retargeting helps recover lost sales by reminding users of products they viewed earlier. 5. Social Media Ads Platforms like Facebook and Instagram allow your e-commerce business to run highly effective PPC campaigns targeting specific audience demographics based on behavior and interests with visually engaging ads. 6. Amazon PPC Ads If you sell on Amazon, their PPC advertising allows you to boost product visibility and sales within the platform, helping you outrank competitors in search results. How to Run a Successful E-commerce PPC Campaign Running a PPC campaign isn’t just about throwing money at ads. To maximize its benefits, follow these essential best practices. 1. Keyword Research & Selection Choosing the right keywords is critical. Use a mix of broad, phrase, and exact match keywords to cover all search intents. The focus should be on high-intent keywords like: “Buy [product name] online” “Best [product name] under [price]” “Discount on [product name]” Use tools like Google Keyword Planner and SEMrush to find relevant long-tail keywords. 2. Optimize Product Pages A PPC ad will bring traffic, but if your product/landing page isn’t optimized, visitors won’t convert. Ensure: High-quality images Clear & compelling product descriptions Easy navigation. Fast-loading pages Simple checkout process 3. Set a Realistic Budget Decide on daily and monthly budgets based on expected returns. Start with a budget that fits your business, not too little to limit results, and not too much to waste money. Track ROI, adjust spending where needed, and focus on what drives the best returns. 4. Write Engaging Ad Copy

Google Ads for Beginners: A Step-by-Step Guide

Advertising on Google Search: A Complete Guide for Beginners

Google Ads Vs Meta Ads: Which One Offers Better Roi?

Google Advertising for Small Business: Tips for Success

PPC for E-commerce Websites: A Complete Guide

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